Brand

A brand is a name used by an organization or business person for labeling a product, product group, or similar.

Equivalent Classes: schema:Brand
Sources: w3.org.../wiki/WebSchemas/SchemaD... →

Properties from Brand

Property	Expected Type	description
aggregateRating	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
brandValues	BrandValue	Core principles and expected behaviors that guide how the Brand builds and operates.
impactPillars	ImpactPillarsGroup	Clusters of human-benefit outcomes for customers and providers that represent the Brand's intended impact; may be linked to audience segments and impact metrics.
logo	ImageObject URL	An associated logo.
mission	Text	What the Brand does today and how it operates to advance its purpose.
missionPillars	Text	Strategic focus areas that operationalize the Brand's mission; each pillar may be associated with features, teams, and key performance indicators (KPIs).
promise	Text	The Brand promise: the consistent outcome customers can expect from each interaction.
purpose	Text	The enduring reason for a Brand's existence, independent of profit; a durable justification that guides objectives and activities.
review	Review	A review of the item.
slogan	Text	A slogan or motto associated with the item.
vision	Text	The future state the Brand seeks to help create for its audiences and context.

Properties from Thing

Property	Expected Type	description
additionalType	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName	Text	An alias for the item.
description	Text	A description of the item.
disambiguatingDescription	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier	PropertyValue URL Text	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc.
image	URL ImageObject	An image of the item. This can be a URL or a fully described ImageObject.
instanceOf	Enumeration	Type to which this subject belongs. Use for membership in a value set (Enumeration), not inheritance. Example: K2 instanceOf mountain; volcano subClassOf mountain.
mainEntityOfPage	URL CreativeWork	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
name	Text	The name of the item.
potentialAction	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf	Event CreativeWork	A CreativeWork or Event about this Thing.
url	URL	URL of the item.

Instances of Brand may appear as a value for the following properties

Property	On Types	description
brand	Product Service Organization Person Marketplace	The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

Properties from Brand

Property	Expected Type	description
aggregateRating	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
brandValues	BrandValue	Core principles and expected behaviors that guide how the Brand builds and operates.
impactPillars	ImpactPillarsGroup	Clusters of human-benefit outcomes for customers and providers that represent the Brand's intended impact; may be linked to audience segments and impact metrics.
logo	ImageObject URL	An associated logo.
mission	Text	What the Brand does today and how it operates to advance its purpose.
missionPillars	Text	Strategic focus areas that operationalize the Brand's mission; each pillar may be associated with features, teams, and key performance indicators (KPIs).
promise	Text	The Brand promise: the consistent outcome customers can expect from each interaction.
purpose	Text	The enduring reason for a Brand's existence, independent of profit; a durable justification that guides objectives and activities.
review	Review	A review of the item.
slogan	Text	A slogan or motto associated with the item.
vision	Text	The future state the Brand seeks to help create for its audiences and context.

Properties from Thing

Property	Expected Type	description
additionalType	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName	Text	An alias for the item.
description	Text	A description of the item.
disambiguatingDescription	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier	PropertyValue URL Text	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc.
image	URL ImageObject	An image of the item. This can be a URL or a fully described ImageObject.
instanceOf	Enumeration	Type to which this subject belongs. Use for membership in a value set (Enumeration), not inheritance. Example: K2 instanceOf mountain; volcano subClassOf mountain.
mainEntityOfPage	URL CreativeWork	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
name	Text	The name of the item.
potentialAction	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf	Event CreativeWork	A CreativeWork or Event about this Thing.
url	URL	URL of the item.